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Three Keys to Food Logistics
Food logistics is one of the most demanding branches of the modern supply chain. Unlike many other products, food is often perishable, temperature-sensitive, fragile, seasonal, and subject to strict safety requirements. A delay that might be inconvenient for an ordinary shipment can become a serious commercial or food-safety problem when the cargo consists of fresh produce, dairy products, meat, seafood, or prepared meals. The complexity becomes even greater as consumer expectations change. Restaurants want reliable deliveries. Supermarkets need consistent inventory. Food manufacturers require dependable raw materials. Consumers expect freshness, traceability, and increasingly rapid fulfillment. This is where effective food service logistics becomes essential. Food logistics is not simply about moving…
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Logistics and Marketing: a love story
Logistics and Marketing were born not only to understand each other, but to enhance each other. And it is that, strange as it may seem, there are still many companies that have not internalized the importance of both departments working hand in hand, in constant communication and cooperation. For those skeptics, we are going to analyze some of the key points in which Logistics and Marketing can excel if they cooperate or fail if they each work on their own. Logistics, Marketing and the ‘Four P’ Marketing schools have been teaching the concept of the Marketing Mix and the Four P’s for decades; that is, four fundamental aspects that marketing…
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just in time; logistics just in time
It is over 60 years old, but it is still the object of desire and the ideal of many supply chains across the globe. The Just in Time philosophy (‘Just in Time’ in English) pursues an objective that is easy to state but more difficult to achieve: having the exact amount of material (whether raw materials or finished products) in the right place and at the right time . Its origin comes from Japan after World War II, with the Toyota brand at the forefront of this revolution. The idea behind just in time (JIT) is, by eliminating stocks, making the entire production process more efficient, optimizing costs and being…
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9 ways in which a logistics operator can help your business grow
Business competition has no end. Every day, companies around the world fight for customer approval in a battle that will start all over again the next morning. And, in order to win, the relationship with your logistics operator is often essential. It is not enough for firms to improve what they did yesterday, but they are forced to reinvent themselves and go further. To open up to new markets and offer new services. That is why we have compiled nine of the aspects in which a logistics operator can help your company to take the step to the next level. How a logistics operator drives companies 1.- It helps you…
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