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Route to Market and logistics: the path to the customer
Be customer oriented. Being with the client. Think of the customer. Put the customer at the center of our business. We have all heard phrases like these countless times. However, how do we reach the customer? What strategies do we follow to put our product in front of the customer and make sure that this place is the right one? The Route to market is in charge of answering this last question; that is, the set of decisions and strategies that we follow to bring our business and our products to the client: distribution channels, geographical areas, forms of commercialization, etc. And, if it is about reaching the customer, it…
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Logistics Objectives
If last week we saw the logistics tasks and activities, this week we are going to focus on their purpose. In which are the objectives of logistics; that is, the final reason why all the previous actions are executed. Beyond the movement of materials from one place to another, logistics pursues broader and more strategic challenges for both its customers and its environment. What are the objectives of logistics Generate value As we have said before, the objectives of logistics are not the mere movement of products. The key lies in generating value for the client through this process. This can be achieved in various ways: speed of delivery, quality…
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What is the Logistics Chain
Logistics Chain or Supply Chain. Where does one begin and where does the other end? We often use them synonymously, although in reality they are not, since their tasks, functions and objectives differ. To help us distinguish them, we are also going to propose some definitions, to help establish their respective fields of action. What is the Logistics Chain “Logistics is about getting the right product to the right customer, in the right amount, in the right condition, in the right place, at the right time, and at the right cost,” as defined by John J. Coyle, professor of logistics. at Penn State University and author of several books on…
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Is your shipping company good? Seven ways for you to know
Companies that need to deliver merchandise know how important it is to have a supplier that is a true partner and help on a day-to-day basis. However, how can we know if the shipping company we are working with is the right one? What should we look at in order to know if it is really adding value to us? In this week’s article we are going to give you some clues so that you can pull the thread and find the answer in your case. Seven points to look at in your shipping company 1.- Is it proactive and does it give you ideas to improve? A good shipping…
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