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Last mile: the battle of technology and logistics
The last mile is in the eye of the logistics hurricane. As a key element of e-commerce, it is experiencing a boom period in which efforts to optimize it are accumulating, with technology as its main ally. However, not everything is easy. The need to be faster and more efficient at the same time and the new urban trends make the last mile a huge logistical challenge. what is the last mile In logistics, the last mile refers to the distribution link in which the product reaches the hands of the end customer. Despite being the section that involves the least distance, it is the one that has the most…
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What does ecommerce want from logistics?
The first commandment for all companies is to respond to the needs of their customers. But knowing your wishes is something that is becoming more difficult every day, due to the constant change that society and business are going through. And if there is any paradigmatic example of dizzying changes and evolution, that is electronic commerce. In order to respond to what ecommerce customers want, the eCommerce Observatory and Tipsa (our parcel distribution network) have surveyed the 20,000 Observatory subscribers to find out their opinion. Its objective: “to obtain a wide sample that allows obtaining results that reflect the current reality of logistics and its relationship with the evaluation of…
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