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13 keys to survive seasonality
“If you want peace, prepare for war.” This ancient Roman proverb has been a classic of military academies for a long time. However, its applications do not end on the battlefield. Anyone in logistics who has experienced the problems of a mismanaged spike in volume knows how similar it can be to war. If you want to be prepared and keep the peace in your supply chain, we encourage you to brush up on these concepts before the battle. 13 keys to manage your seasonality 1.- Start early A cautious logistician is worth two. Starting preparations for your critical phases of the year is something that, if you do it…
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Route to Market and logistics: the path to the customer
Be customer oriented. Being with the client. Think of the customer. Put the customer at the center of our business. We have all heard phrases like these countless times. However, how do we reach the customer? What strategies do we follow to put our product in front of the customer and make sure that this place is the right one? The Route to market is in charge of answering this last question; that is, the set of decisions and strategies that we follow to bring our business and our products to the client: distribution channels, geographical areas, forms of commercialization, etc. And, if it is about reaching the customer, it…
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