The balance between demand and supply is as delicate as it is a critical issue in supply chains. Logisticians around the globe are well aware of the savings that can be achieved by maintaining this balance, and of the disasters that can occur when one of the two is far superior to the other. Last week we saw how we can try to optimize supply to meet demand. In this article we are going to turn the tables and collect some of the methods used to ensure that the demand is the one that adapts to the supply capacity that we have (either by having less supply than we would…