Logistics and Marketing were born not only to understand each other, but to enhance each other. And it is that, strange as it may seem, there are still many companies that have not internalized the importance of both departments working hand in hand, in constant communication and cooperation. For those skeptics, we are going to analyze some of the key points in which Logistics and Marketing can excel if they cooperate or fail if they each work on their own. Logistics, Marketing and the ‘Four P’ Marketing schools have been teaching the concept of the Marketing Mix and the Four P’s for decades; that is, four fundamental aspects that marketing…