Be customer oriented. Being with the client. Think of the customer. Put the customer at the center of our business. We have all heard phrases like these countless times. However, how do we reach the customer? What strategies do we follow to put our product in front of the customer and make sure that this place is the right one? The Route to market is in charge of answering this last question; that is, the set of decisions and strategies that we follow to bring our business and our products to the client: distribution channels, geographical areas, forms of commercialization, etc. And, if it is about reaching the customer, it…