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Logistics and Marketing: a love story
Logistics and Marketing were born not only to understand each other, but to enhance each other. And it is that, strange as it may seem, there are still many companies that have not internalized the importance of both departments working hand in hand, in constant communication and cooperation. For those skeptics, we are going to analyze some of the key points in which Logistics and Marketing can excel if they cooperate or fail if they each work on their own. Logistics, Marketing and the ‘Four P’ Marketing schools have been teaching the concept of the Marketing Mix and the Four P’s for decades; that is, four fundamental aspects that marketing…
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Convenience points, a transport service to discover
The difficulty in deliveries to individuals is one of the big problems for both companies and consumers. Convenience points are among the measures that are giving the best results, a transport service that is already well received in other countries but that in Spain has only begun to take off. The problem of home deliveries We have all experienced firsthand the problem of receiving packages in our homes. Working hours or any other circumstance that makes us leave home end up with failed deliveries -along with the inconvenience of having to reschedule the delivery- or with the obligation to stay longer than desired at home if we want to receive…
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