The need to compete more and better never ends for companies or their logistics. Both need to meet the new needs of their customers and, to do so, these four principles are gaining presence, vital to adapt to current scenarios. These four “R” of logistics, proposed by Donald Waters in ‘Global Logistics’, are: Responsiveness (responsiveness), Reliability (reliability), Resilience (resistance) and Relationships (relationships). The four “R” of logistics Responsiveness (responsiveness) Companies not only have to adapt to new demands, but they have to do it faster and faster. Markets and customers change faster and faster and everything indicates that speed will continue to be a determining factor in the coming years.…