What is Startup Understanding and Development Business

What is Startup  Understanding and Development Business

Understanding Startup Is

Actually, what is a Startup? Maybe there are still many people who do not understand this term.
The word Startup itself is the absorption of English which means the action or process of starting a new organization or business venture.

What is Startup  Understanding and Development Business

According to Wikipedia, the meaning of startup is to refer to companies that have not been in operation for long.
These companies are mostly newly established companies and are in the development and research phase to find the right market.

Understanding startup above may be more in terminology, What is Startup Understanding and Development Business
but in my opinion, it will be easier if the term Startup is defined as a new company that is being developed.
Starting to develop in the late 90s until 2000,
in fact, the term Startup is widely ‘mated’ with everything that smells of technology, the web, the internet and those related to that domain.

A Brief History of Startup Business

Looking back, it turns out the use of the term startup in matters relating to technology, websites, internet, and others,
occurs because the term Startup itself began to be popular internationally during the dot-com bubble.

Then what else is Buble dot-com? The bubble dot-com phenomenon is when during that period (1998-2000)
many dot-com companies were established simultaneously. At that time the company was intensively opening its personal website.

More and more people are familiar with the internet as a new field to start a business.
And at that time, Startup was born and developed.

But according to Ronald Widha from TemanMacet.com, S
the startup is not only a new company that is in contact with technology, cyberspace, applications or products but can also be about
the services and economic movements of grassroots people who can be independent without the help of larger and established corporations.

After circling around looking for information about Startup through the help of Google,
there is information about the characteristics of a company that can be classified as a startup.

Some characteristics of the startup company include:

  • The age of the company is less than 3 years
  • The number of employees is less than 20 people
  • The income of less than $ 100,000 / year
  • Still in the developing stage
  • Generally operates in the field of technology
  • Products made in the form of applications in digital form
  • Usually operates through a website

From these characteristics, it may appear that startup is more inclined to companies engaged in technology and the web.
But the fact is like that, now the development of a company that is commonly labeled Startup is a company that deals with the field of technology
and online.

Startup Business Development in Indonesia

The development of the Startup business in Indonesia can be said to be quite rapid and encouraging. Every year, even every month, many new startup startups (owners) appear. According to dailysocial.net, there are currently at least more than 1500 local startups in Indonesia. The potential for Indonesian internet users is increasing from year to year, of course, is a wet land to establish a startup.

Based on some research, in 2013 alone it is estimated that internet users in Indonesia reached 70 million people, you can imagine how many Indonesian internet users in the next few years. In addition, the increasing purchasing power of the people in line with the rising income per capita of the people of this country also influences the development of the digital industry.

According to Rama Mamuaya, CEO of dailysocial.net,

Startup in Indonesia is classified into three groups namely;

  1. Game creator startup
  2. Educational application startup
  3. Trade startups such as e-commerce and information.

According to him Startup games and educational applications have potential and open markets in Indonesia.
This is because the process of making games and educational applications is relatively easy.

With the development of social media and smartphones, the market for mobile games and social games is getting bigger.
Meanwhile, for applications or websites engaged in e-commerce and information,
Rama assessed that the challenges of e-commerce in Indonesia are still quite large due to the still minimal use of credit cards.
But for those that smell of information or news on various themes, the development is even more rapid.

In Indonesia, there are now many Startup founder communities, including;

Bandung Digital Valley (bandungdigitalvalley.com)
Jogja Digital Valley (jogjadigitalvalley.com)
Ikitas (www.ikitas.com) Business Incubator in Semarang
Station (stasion.org) a place for Malang local startups
and many more


The existence of this community will certainly facilitate the founders to share with each other, guide and even attract investors.
The founders can also participate in competitions held by several companies such as Telkom to become their investors.

The most important thing to establish a Startup is a solid team because with a solid team can bring up new ideas that are creative and innovative.
With the right ideas and execution, of course, the founders will have no trouble attracting the interests of the public or finding investors.

In an interview conducted by Warta Ekonomi reporters to Molly Nagler (Startup Mentor in Silicon Valley),
Molly said that almost all Startups fail, but that failure should not be seen as negative because there are still many positive aspects in it.
The point is that if the startup fails during execution,
he has the opportunity to learn something new and new knowledge, such as the concept of trial and error in general.

Local startups who have now scored success in cyberspace include Kaskus and Urbanesia.
Hopefully, Indonesia’s local startup can continue to grow and develop so that it can reach international internet users such as
Facebook, Twitter, and others. Wish 🙂

Khaterine William

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