Tag: martin christopher

Logistics as a competitive advantage

“Of the many changes that have taken place in management thinking over the past 30 years, perhaps the most significant has been the emphasis placed on seeking strategies that provide greater value in the eyes of the customer.” This is…

The problem of balancing demand and supply

When the amount of demand and the amount of supply differ, trouble is about to come. Physical stores can’t sell what they don’t have on their shelves and warehouses overflow when we have too much supply and too little demand….

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