It’s War: Intuition vs. Data For as long as businesses have existed, decisions have been influenced by two remarkably different forces. One is instinct. The other is evidence. On one side stands the experienced manager who can walk into a meeting, listen for five minutes, and sense that something is wrong. Perhaps the numbers look healthy, but the customer relationship feels strained. Maybe a supplier appears reliable on paper, yet subtle changes in communication suggest trouble ahead. Experience notices nuances that spreadsheets frequently overlook. On the other side stands the analyst, armed with dashboards, forecasts, historical trends, probability models, and an almost inexhaustible appetite for evidence. The analyst asks a…