WhatsApp stands out for the numerous influence it’s had on enterprise communications, particularly in emerging markets. It has rapidly shifted from a social, friend-to-friend platform, to a full-spectrum, business-to-customer platform. The lifeblood of recent communications, the telecommunications industry has been relaying messages between people and businesses for nearly two centuries — even throughout crises. Stress-tested for resilience during the past 200 or so years, the industry will surely evolve again after this disaster, emerging even more prepared for the many years ahead. The international health emergency has made organizations settle for the fragility of their ecosystems. Critical gaps have to be plugged to ensure end-to-end visibility globally and reduce the chance to business.