When you optimize for customer success, upselling is ethical and revenue is a byproduct. For instance, if you’re a monetary advisor, you could have potential and incoming clients fill out a short questionnaire to better perceive their targets in order to tailor future communication around these goals. Selling within the “do no matter it takes” manner can produce short-term results but hardly ever works in the long run. The main reason is that after somebody figures it out, they don’t trust you anymore, and in the event that they don’t trust you, they won’t do business with you. You could also level out a competitor that does have the device and how they use it as a aggressive advantage.